Pittsburgh Steelers Super Bowl Rings.
•Each ring weighs 3.7 ounces
•Each ring contains 63 diamonds that equal 3.61 carats
•The face features six big diamonds, one for each Steelers Super Bowl
•Seven smaller diamonds at the top represent the Steelers' seven conference
•Seven more at the bottom represent the Steelers' 14 divisional titles
Six round brilliants that stand for six Super Bowl victories, 14
diamonds that signify the Steelers' division titles. Like all
Super Bowl rings, this one relies on symbols to give it greater
Although the Lombardi Trophy is produced by Tiffany & Co., Super
Bowl rings are designed and made by companies that compete each year
for the honor.
Tim Larson, president and chief executive officer of Jostens, which
was awarded the contract, describes a Super Bowl ring as "the
chance to tell the story of the season." He and his staff begin
brainstorming design concepts during the weeks leading up to the
game, developing ideas for both teams.
The scale of the Steelers' fifth ring, in 2005, is fairly large,
even by Super Bowl standards, but its design, with five diamond Lombardi
trophies on a black ground, seems relatively sober compared to, say,
the Colts' blue horseshoe on a field of diamonds the following year.
Nearly all the rings from the last 10 years are on a jumbo scale
and thick with diamonds ' the seemingly inexorable outcome of persistent
one-upmanship, compounded by popular taste ratcheted higher by celebrities
like Jay-Z and Diddy.
With the Steelers' enormous new ring, which goes the Patriots' one
bigger by a millimeter, the team has taken a notion that started
out subliminal and brought it into daylight: the Super Bowl ring
as personal portable trophy.
"The design tells the story of the team's effort," Charlie
Anderson, a Jostens designer, said, "as opposed to other jewelry,
where you make decisions based on what's attractive."